| 翻訳と辞書 |
| qualitative marketing research ： ウィキペディア英語版 |
qualitative marketing research
Qualitative marketing research is a marketing research method, which looking into the in-depth motivations behind consumer buying behavior or opinions. This type of research gives emphasis on the value of looking on variables in their natural setting where they are commonly found. Comprehensive data is collected by open-ended questions providing direct quotations.
== Data collection ==
Qualitative marketing researchers collect data ranging from focus group, case study, participation observation, innovation game and individual depth interview.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「qualitative marketing research」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|